You want your website to ratchet up to the top of the search heap. Without question, it’s competitive and time-consuming. Be aware that an elevated search position may not help your sales if the language in your site is not relevant to your goal.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from free search engines. When your site appears high in the search results list, the more visitors will click on your site. With the need to search for information in mere seconds, you’ve got to be on top of your game.

Sure, you can stay up to speed with recommended books on the topic.

Now, as you embark on your SEO, be realistic about your results, buckle up, and put on your thinking cap. Sit down with a cup of tea and take the time to understand your purpose, your constituents, your visitors, your buyers. How do they think, how do they click through information, what is their mindset? Knowing your visitor is essential and the keyword density checker is a tool that you can use to improve not just keyword density but keyword frequency, keyword prominence, and keyword proximity. Which keywords are relevant to your website and pages?

Keep it simple for the visitor. Have a clear purpose. Be sure each page has go-to links with your contact information. Have only useful links. Keep it easy on the eyes, graphically. These ideas and more gives your website the deserved marketing share that you are striving to achieve.

SEO can also refer to “search engine optimizers,” a term adopted by state-of-the art consultants who perform optimization projects for clients to enhance their search engine exposure. It takes understanding of the competition, a methodical approach, and tactics to get to a high ranking position.

Make SEO your priority and get started now ! If you don’t your consumers may change their minds and you will be behind the eight ball. Your website is one of the most important places where you want to be in the thick of traffic.

Below are some of the most common mistakes that businesses and people make when it comes to social media networking. Try to avoid all of these.

1. Setting up a blog, Facebook, LinkedIn or Twitter page and then not providing updates. Would you send out a blank newsletter to your customers ??

2. Thinking I understand social media and I can just do it myself. It may be more cost-effective or time-effective to delegate certain social media responsibilities to a company that specializes in it or for someone else to handle.

3. Forgetting that social media is about creating interaction with your clients or customers, not just about sending out information.

4. Clicking onto a site for “business” and then getting distracted by other information or friend updates.

5. Spending too much time on sites you enjoy and not fully evaluating whether that particular site is the most effective one for your time and efforts.

So many companies and products are reviewed online by opinions of their customers. Today, more than ever people are posting their personal opinions. They are posting them – Positive and Negative.  Services like Yelp make it easy for people to review personal experiences of other customers.  Yelp has shifted the way testimonials are viewed. They are right in front of you, at the click of a mouse. You can read whether or not a restaurant has excellent, good or bad service and the quality of their food.  You can even get a full understanding of a restaurants atmosphere just by reading the reviews posted by other people that have been there.

If you are planning a vacation, Trip Advisor is a company that allows all reviews to be posted right on the site.  If you want to understand what a hotel is like in Venice or if a hotel has a view of the Eiffel Tower in Paris, just click on Trip Advisor. They will let you know.  They even reveal the date and time of the most recent posts so that you can see if it is out dated.  I recently went on a trip to St. Thomas and I reviewed two hotels that I was debating on staying at.  I ended up picking the Ritz Carlton based on reward points, etc. but my point here is that the reviews were right on target.  They even instructed me which side of the hotel had the best view of the ocean, which side had be renovated and what restaurants where best to eat at off of the resort.  It was a phenomenal experience and I am so grateful that I was able to read the reviews before hand.

So my point is here, for companies.  Hug your customer- you may never know what review they might post.

I recently read an article the regarding the change in online marketing spending in 2010 thus far.  For many individuals and companies 2010 has been an interesting year. For many I believe it has been positive, customers are coming in the door, the phone is ringing and it seems as though people have some money to spend. I hope it continues.

According to the 2010 US B2B Marketers there has been a 71% increase in website sales, 68% increase in email marketing, 62% in search engine optimization and social media at an increase in 60%.

What can the Olympic Games, Lindsey Vonn, Rachel Flatt and you have in common?

Millions are arm-chair athletes watching the Olympics, some are reading results in the newspapers or likely on various websites, and many others are commentators.  You like to know what’s up with hard news, results, and take time to dabble around the web to learn about your favorite Olympic athletes.   OK, so you’re not a downhill skier, speed or figure skater!  Athlete or not, you can still get on board and create your own website, get creative, and share your talents and excitement with others. Get ready, get set, and go create a website of your own in preparation for your company, event or the next Olympics.

lindsey-vonn-olympic-downhill-gold

In this economic downturn, Boomers are becoming more attentive to technology especially with websites when looking up searches or researching for their encore job. Many organizations and individuals are designing web sites with the boomer in mind. The web is a critical part of all our lives. Keeping in pace with the technology, Boomers know it’s time to take the mystery out of web technology and with website tips just for Boomers and Seniors everyone can take part in global communication.

As you’re thinking of ways to grow your knowledge, you can consider having  your own website as a place to share your talents, reflect on your thoughts and views, and have a dialog with family and beyond. It’s motivating to stay involved with social media, search for a new job, or just have fun.

Please join Phil Percuoco and Boston Web Creative on Thursday, February 4th at 12:00pm-1:00pm for the Underground’s presentation at the New England Grows Conference. It is at the BCEC in South Boston.  The conference is for members only of the green industry in New England. For more information regarding the conference please click on New England Grows Conference.

Are you presently unemployed, underemployed or feel like it is impossible to find a job in this economy? Do you have skills and experience that separate you from the pack? Have you posted your resume online with very little results? Have you dabbled a little in social media and find yourself over your head? Philip Percuoco of Boston Web Creative will explain how you can create a web presence for yourself to help aid employers in finding you. He will explore creating your own personal website as well as how to connect it to the social networking world–including Facebook, Twitter and blogging–in order to give your presence on the web an important boost.

The meeting is free and open to the public. Pre-registration is not required.

Phil’s presentation begins at 7 p.m. and is sponsored by the Hills Church Networking Group. The Hills Church is located at 207 Washington St. in Wellesley Hills. The Assembly Room is on the side of the church, next to the main parking lot.

*Wicked Local Wellesley
Posted Jan 14, 2010 @ 02:09 PM
Last update Jan 15, 2010 @ 06:32 PM

Interesting news hit the web today as Google released “Google Goggles”, a brand-new addition to Google Labs. It is an experimental application for Android devices that supports visual search.

How does it work? Just open the application and snap a photo. Google (Google Wave) will process the image and return search results. The photo search functionality eliminates the need to type or say anything on your mobile device. It also adds context to your real-world surroundings.

While the technology is pretty amazing, they admit that it is still the beginning. Selected image searches work seamless. For example : photos of books, business cards, artwork, places, logos and landmarks. Image searches for food, animals, plants and cars are still in the works.

Watch the video below for a demonstration of Google Goggles.

Tomorrow Tuesday November 10th Sesame Street will be celebrating its 40th Birthday. To join in on the fun this week Google has been using images on their homepage. I thought I would share two with you if you missed them. Happy Birthday Ernie & Bert!