So many companies and products are reviewed online by opinions of their customers. Today, more than ever people are posting their personal opinions. They are posting them - Positive and Negative.  Services like Yelp make it easy for people to review personal experiences of other customers.  Yelp has shifted the way testimonials are viewed. They are right in front of you, at the click of a mouse. You can read whether or not a restaurant has excellent, good or bad service and the quality of their food.  You can even get a full understanding of a restaurants atmosphere just by reading the reviews posted by other people that have been there.

If you are planning a vacation, Trip Advisor is a company that allows all reviews to be posted right on the site.  If you want to understand what a hotel is like in Venice or if a hotel has a view of the Eiffel Tower in Paris, just click on Trip Advisor. They will let you know.  They even reveal the date and time of the most recent posts so that you can see if it is out dated.  I recently went on a trip to St. Thomas and I reviewed two hotels that I was debating on staying at.  I ended up picking the Ritz Carlton based on reward points, etc. but my point here is that the reviews were right on target.  They even instructed me which side of the hotel had the best view of the ocean, which side had be renovated and what restaurants where best to eat at off of the resort.  It was a phenomenal experience and I am so grateful that I was able to read the reviews before hand.

So my point is here, for companies.  Hug your customer- you may never know what review they might post.