Do You…

* Want to learn step by step instructions on how to build a free website online with no design experience?
* Want to learn step by step instructions on how to attract more traffic to your website via SEO?
* Want to learn step by step instructions on how to create a successful facebook fan page to attract more business?

Who should attend?

* Start up business owners who can not afford the height prices of a custom web site design.
* Small business owners who have web site and want to attract more customers to their site.
* Unemployed or underemployed people who want to build a web presence to help them find a job.

What will I gain from this seminar?

* Step 1: Step by step instructions on how to build a free web site on line.
* Step 2: Step by step instructions on how to optimize your web site for maximum search engine results.
* Step 3: Step by Step instruction on how to set up a facebook fan page and promote your business to your customers.

Class Details

Date: May 26, 2010
Time: 9:00 AM – 4:00 PM
Location: Hilton Garden Inn, 420 Totten Pond Road, Waltham, Massachusetts, USA 02451

Cost: $199.00 (early booking special booked by Sunday April 25, 2010) April 25 – May 25 $249.00

Being out of work brings emotional and financial stress but being out of work also allows you the opportunity to reassess, discover yourself, and direct how you can not only routinely seek work but create a future that is satisfying in accordance with your own talents and dreams.

No previous experience is necessary to start and to be successful in your creating your own web site. Consider–Where are you? Where do you want to be? Have an idea of what you actually want to accomplish and how you want your web site to look. Think of web site an extension of you—your ideas, your thoughts, your creation, you hope for a brighter future; this is your story. Promote yourself professionally with online resumes, join occupation groups, develop a business, link to meaningful, related sites, start a blog or comment on blogs that relate to your topic.

Create your own web site from A-Z. As a beginner and layperson, just take a step by step approach through the whole process. Here is a snapshot of what you need to learn. Read more details about The Essential Step-by-Step Guide to Making Your Own Website.

1. Get Your Domain Name
First, get yourself a domain name. A domain name is the name you want to give to your web site. You have to pay an annual fee to a registrar for the right to use that name. Think of registering a business name in the brick-and-mortar world; having that business name does not mean that you also have the shop premises to go with the name.

2. Choose a Web Host and Sign Up for an Account
A web host is a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. Sign up for an account with a web host so that your web site has a home.

3. Designing your Web Pages
Next, design the web site itself. Look at well-known, successful sites to probe your imagination as well as newly-created sites created by those attempting to move out of the unemployment sector to new horizons.

4. Testing Your Website
Test your web pages as you design them in the major browsers: Internet Explorer 8, Internet Explorer 7, Internet Explorer 6, the latest versions of Firefox, Opera, Safari and Chrome. These browsers are free which you can install.

5. Collecting Credit Card Information, Making Money
If you are selling products or services, you will need some way to collect credit card information. You should read up on how to accept credit cards on your website.

6. Getting Your Site Noticed
When your site is ready, you will need to submit your site to the search engines, particularly Google. Promoting your website is critical.

Take a deep breathe and create your future.

We often hear questions : As a company, how do I utilize Facebook, Twitter etc.  Are they right for me at this time. The simple answer is YES.   Now is the time. So many companies today have taken advantage of social networking and are benefiting from it. If you are one of those companies that haven’t, I would ask yourself why ?  Just like domain names, there are only a certain amount of www.facebook.com/________ company names available and you as a person and a company. Make it yours, reserve it today!

Did you know that last month Facebook alone had more searches than Google ?? Is it a sign that the web is becoming more sociable than searchable ??

Social networking website Facebook has capped a year of phenomenal growth by overtaking Google’s popularity among US internet users, with industry data showing it has scored more visits on its home page. Facebook’s home page recorded 7.07 per cent of traffic and Google’s 7.03 per cent.

It is the first time that Facebook.com has enjoyed a weekly lead over Google.com. The lead may be slim, but it has become inevitable as Facebook’s popularity has grown rapidly from just over 2 % of visits a year ago.

Facebook’s membership has more than doubled in the past year, passing the 200 million mark last April and 400 million in February.

The true value of social networks and Facebook should be very clear to marketers today.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from free search engines. When your site appears high in the search results list, the more visitors will click on your site. With the need to search for information in mere seconds, you’ve got to be on top of your game.

Sure, you can stay up to speed with recommended books on the topic.

Now, as you embark on your SEO, be realistic about your results, buckle up, and put on your thinking cap. Sit down with a cup of tea and take the time to understand your purpose, your constituents, your visitors, your buyers. How do they think, how do they click through information, what is their mindset? Knowing your visitor is essential and the keyword density checker is a tool that you can use to improve not just keyword density but keyword frequency, keyword prominence, and keyword proximity. Which keywords are relevant to your website and pages?

Keep it simple for the visitor. Have a clear purpose. Be sure each page has go-to links with your contact information. Have only useful links. Keep it easy on the eyes, graphically. These ideas and more gives your website the deserved marketing share that you are striving to achieve.

SEO can also refer to “search engine optimizers,” a term adopted by state-of-the art consultants who perform optimization projects for clients to enhance their search engine exposure. It takes understanding of the competition, a methodical approach, and tactics to get to a high ranking position.

Make SEO your priority and get started now ! If you don’t your consumers may change their minds and you will be behind the eight ball. Your website is one of the most important places where you want to be in the thick of traffic.

Millions are arm-chair athletes watching the Olympics, some are reading results in the newspapers or likely on various websites, and many others are commentators.  You like to know what’s up with hard news, results, and take time to dabble around the web to learn about your favorite Olympic athletes.   OK, so you’re not a downhill skier, speed or figure skater!  Athlete or not, you can still get on board and create your own website, get creative, and share your talents and excitement with others. Get ready, get set, and go create a website of your own in preparation for your company, event or the next Olympics.

lindsey-vonn-olympic-downhill-gold

The meeting is free and open to the public. Pre-registration is not required.

Phil’s presentation begins at 7 p.m. and is sponsored by the Hills Church Networking Group. The Hills Church is located at 207 Washington St. in Wellesley Hills. The Assembly Room is on the side of the church, next to the main parking lot.

*Wicked Local Wellesley
Posted Jan 14, 2010 @ 02:09 PM
Last update Jan 15, 2010 @ 06:32 PM

Create a Regular Database Backup

Every post and page you write in WordPress is stored in a MySQL database. There aren’t separate files for each page or post. It’s important to regularly back up your database in case something goes wrong (such as with a rogue plugin or a misguided upgrade attempt). You can manually back up your database by using a tool like phpmyadmin, but it’s much easier to simply use the WordPress Database Backup plugin.

To create a regular database backup schedule:

• 1. Download and install the WordPress Database Backup plugin.
• 2. In your blog’s admin panel, go to Manage > Backup.
• 3. In the Backup Options section, select Email backup to and then enter your email address.
• 4. In the Scheduled Backup section, select Once Weekly.
• 5. Select any tables you want to include. These tables refer to data from any plugins you’ve added, not to your posts and comments.
• 6. Click the Submit button at the bottom.

Each week, you’ll receive an email with your database. The database is light and won’t take up much space in your email program. If your site ever crashes, you can restore your entire site’s posts, pages, categories, and tags (but not images) through the database file. Images are stored in wp-content/uploads folder

Implementing a social media marketing program without optimizing content is leaving money on the table. Useful social content (blog, video, images, audio) that cannot be discovered via search is a lost opportunity to reach an audience that is looking.

1. Find the Audience:
Understand their behaviors, preferences, methods of publishing, and sharing.
Most companies that are involved with the social web in the channels where their customers spend time have a good sense of where to start. Get involved.
2. Define your objectives:
Objectives are often driven by marketing or sales, and SEO has long been directly accountable to substantial improvements in web sales. Social media is not direct marketing. The role of SEO in a social media effort is to directly influence discovery of social communities or content via search.
3. Establish a game plan:
The game plan for reaching objectives in a combined SEO and social media effort will often focus on content and interaction, since it is content that people discover and share. Whether a keyword-focused strategy for reaching goals means publishing new content or creating an opportunity for consumer-generated content, it must involve proactive promotion and easy sharing ability.
4. Creating a strategic mix:
The strategic mix for a social media marketing effort is based on doing the homework of finding where the desired audience spends its time interacting with and sharing content. Much of the content creation and promotion for a social media marketing effort happens within the strategic mix and optimizing content for keywords.
5. Measure your goals:
Leveraging both social media monitoring services as well as web analytics can provide marketers with the insight to improve results. Marketers can use specific measurement tools to monitor the effect of their social web participation as well as the search engine performance of SEO efforts.

Extend the value of your investment. By involving SEO insight in a social media marketing effort and vice versa, marketers, public relations and advertisers can extend the value of their investment. Well optimized social media content marketing efforts can attract new network participants via search and help increase sales.Advertisers and companies that fund social media campaigns can continue to realize the traffic benefit from optimized interactive content long after the campaign has ended.

Search Engine Optimization

Here are the easy steps to create and install a error 404 page.

Step 1

On your root folder create an .htaccess file and place this code on that page.
ErrorDocument 404 /error.html

Step 2

Create a blank page with the name error.html

Step 3

HTML/ CSS out your error.html page to look like the rest of your site.

Step 4

add some sort of graphic or text to show that it is a 404 error.

Step 5

FTP up to the server.